AWCC™

AW Coaching & Consulting™
Emotional intelligence, leadership clarity, and organizational human-capacity development, delivered in culturally aligned, bilingual formats.AWCC™ operates in Qatar and works with organizations, educational institutions, and curated groups to develop emotionally intelligent, confident, and grounded individuals.

Who We Are

AWCC™ (AW Coaching & Consulting™) is a human development and leadership dialogue platform focused on the inner foundations of performance, leadership, and personal maturity.Our work addresses the human side of professional and personal life, identity, emotional intelligence, communication, boundaries, decision-making, and leadership presence, through structured, educational, and dialogue-based programs.AWCC™ operates under the AWCN™ ecosystem and collaborates selectively with institutions and groups seeking meaningful, culturally grounded development work.

Arafa Al Hammadi- Founder & Lead Facilitator — AWCC™ | AWCN™

Arafa Al Hammadi is a human development practitioner, leadership dialogue facilitator, and ecosystem builder working at the intersection of emotional intelligence, identity development, and leadership maturity.Her work is grounded in years of hands-on experience across personal development, professional coaching, leadership facilitation, and community architecture. Arafa is known for her ability to hold structured, emotionally intelligent dialogue spaces that support clarity, confidence, and responsible leadership, without therapy, performance, or surface-level motivation.Through AWCC™, Arafa works with organizations, educational institutions, and curated groups to address the human dimensions of performance: emotional regulation, communication, boundaries, decision-making, and leadership presence. Her approach is culturally grounded, bilingual (Arabic & English), and designed specifically for the social and professional realities of Qatar and the GCC.Arafa founded AWCC™ as part of the broader AWCN™ ecosystem to create development spaces rooted in dignity, depth, and accountability, supporting individuals and institutions seeking mature, sustainable growth rather than quick fixes or performative development.She leads all AWCC™ engagements with discretion, clarity, and professional integrity, ensuring emotionally safe, structured, and culturally aligned experiences.

Our Core Values

Clarity
We believe clarity is the foundation of confidence, leadership, and sound decision-making.Emotional Intelligence
We prioritize emotional awareness, regulation, and maturity as essential life and leadership skills.Integrity & Dignity
Our work respects human dignity, cultural context, and professional boundaries at all times.Responsibility
Growth comes with responsibility, toward oneself, others, and the wider community.Depth Over Noise
We value meaningful dialogue over trends, presence over performance, and substance over appearances.

Our Mission

To develop emotionally intelligent, self-aware, and grounded individuals who lead, communicate, and perform with clarity, dignity, and responsibility.
AWCC™ is committed to elevating human capacity, not through motivation or surface-level training, but through deep understanding, reflection, and disciplined growth..

Who We Work With

Organizations | Corporates | Schools & Universities | Curated GroupsOur programs are designed for individuals aged 18–45, across professional and educational stages.

What We Offer

AWCC™ delivers structured programs and workshops across the following areas:Leadership & emotional intelligenceCommunication, presence & boundariesIdentity, confidence & self-respectPerformance psychology & disciplineDecision-making under pressureWomen’s leadership & maturityYouth & early-career developmentAll offerings are delivered through closed sessions, pilot programs, or curated group formats.

How Engagement Works

Closed internal workshopsPilot programs and short seriesOn-site or approved venuesBilingual delivery (Arabic & English)Educational, non-therapeutic, non-clinicalEach engagement is designed with clear scope, professional structure, and cultural alignment.

Trust, Safety & Professional Standards

AWCC™ workshops and dialogues are:Educational and developmental in natureNon-therapeutic and non-clinicalDelivered within clear professional boundariesEmotionally safe and respectfulFacilitated with confidentiality and dignityWe do not provide therapy, diagnosis, or trauma processing.

Collaboration

AWCC™ collaborates selectively with organizations and institutions aligned with human development, leadership maturity, and cultural dignity.For collaboration inquiries, institutional programs, or workshop engagements, please get in touch.

Contact us

@Awcc.offcial- whatsapp: +97433013615- call: +974 30070012

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